Wednesday 16 March 2016

Tips for the Best Custom Letterhead Printing

Branding plays a vital role in determining the impression and success of a company. Why impression? It is because a well-made branding can leave a long lasting impression than a dull one. And if one gets impressed, it is easy to climb up the stairs of success. A custom made letterhead can make a huge difference in terms of branding and marketing. Letterhead printing India can be made all the more gracious and attractive if it is made to stand out from the rest with the help of designs, texture, colour, images and much more.

The first interaction a customer is likely to have with the company is through an eye-catching letterhead. Wondering what could possibly be the tips to ensure your custom letterhead printing is the best out of all? Check some of the vital tips out here:

Keep the layout simple

  • A simple visual design can work best to portray your company in a good way.
  • Make sure it acts as a supporting structure that is going to deliver the content.
  • Let your letterhead look great that can communicate the business in a narrative manner.

Make it readable

  • Font, size, colour and style are all to be kept in mind while designing a letterhead.
  • Use fonts that are easy to be read and use colours that are bright yet classy.
  • The company name or logo should be visible but at the same time it shouldn’t overshadow any other information like contact details.

Use only vital details

  • Make it a vital point to use the important details of a company like the logo, address, email Id and phone number.
  • You can add a slogan if you want, as slogans instantly grab a customer’s attention.
  • Also don’t forget to mention the company website, so that any potential customer or client can easily reach you.
  • Highlight the main products or services your company is dealing with.

Use the right software

  • Business letterhead printing is best done with Adobe Illustrator or Microsoft Word.
  • Design a special layout for the letterhead with the help of advanced software
  • You can also use heavy graphic software in case of intricate designing.

Maintain hierarchy in your design

  • Use the correct information to communicate with your customers.
  • Include details like who the concerned person is, contact information and return address, etc.
  • Make use of suitable images to attract the customers as well as to help them understand your motto and services.

Maintain proper alignment

  • Decide which size you would like your letterhead to be printed on, the standard size being A4.
  • Maintain margins along the sides and proper positioning. This is very important as these minor details will give a professional impression.
  • The letterhead should have a balanced format comprising of balanced texts and shapes. This gives a professional touch to the letterhead.

Extra tips to make out the best

Using several unique factors can make your letter head out of the crowd of ordinary ones. Here are a few ways how you can make it unique:
  • Creating complete colour letterhead is in trend these days and can do a great help to promote your company.
  • Printing the firm’s name using embossed alphabets on the font type can give it a all new definition.
  • Making use of custom made layouts and various styles of fonts will give a unique and stylish touch to them.
  • Usage of trendy borders or pop up colours in the letter heads is also a good idea to get an exclusive appearance.

Design your custom letterhead as per the suggestion of the best letterhead printing services and make it highly remarkable so that the customers would remember your company for a life time. Remember, the first impression is the last impression. So, keep all the tips mentioned under consideration and make a strong impact on your customer with your exceptional made to order letterhead…

Sunday 13 March 2016

How to Keep the Newsletter Printing Cost Low?

To reach a particular section of people who have similar interests, one can send newsletters that prove to be quite beneficial. While newsletters can be cost effective, the message that it gives out should be powerful enough to impress the target group. When the market was just nascent, this was comparatively easier. But with the growing market, competition arose and situations became tough. So, to be successful in this market, all you need to keep in mind is how to come up with a top quality product for a pocket friendly price. Budget plays an important role and you should know how to reach maximum of your consumers without spending much and at the same time by not compromising on the quality. Here are some of the ways how you can keep the printing cost of your letterhead low:


Understand your printing requirements

  • Thoroughly assess your printing needs and set an estimated range before starting the printing process.
  • Try to check if you could come up with a low cost effective solution for all your printing.
  • It is very important to choose the right type of printer that will suit your printing needs.

Practical ways to keep the printing costs low

  • Save paper by printing on double sides and also by keeping the information to be printed minimum.
  • Employing a 4-color press to print letterheads can turn out to be easier on the pocket as it can actually print in four colours at a time in one go.
  • Do proper market surveys before offering the work to any particular printing company as different newsletter printing services charge different rates. So, it is wise to spot the right one that provides quality services in the most reasonable price.

Alternative ways to make low cost newsletter a success

  • If you want your business to flourish well despite keeping the cost factor low, ensure you have a great story cover. A well attractive headline swaps the attention of customers to the message it holds.
  • Besides headlines, a newsletter can be said to be up to the mark if it follows a varied content policy. This is not just going to flourish the name of your business but can also act as a way to reduce your cost of the paper.
  • Make sure your newsletter carries a call-to-action as people ultimately focus on the way how you present it.
  • The sole purpose of the newsletter is keeping it short and simple yet informative.

Newsletter printing job offers several advantages but you should reconsider the job keeping in mind all the necessary factors.
Choosing the best yet cheapest printing services online India can become the ideal option for you to get desirable letterheads without spending much.