Wednesday, 23 December 2015

5 Tips for Promotional Calendars Printing

With the year 2015 coming to an end, business firms and companies can make best use of this time by a handy marketing tool- which is printing promotional calendars. It can provide an edge over any other form of advertising strategies, making your brand image visible to customers for 365 days of the year! With more innovations around the corner with the availability of online printing services, one can have this job done through the design of personalized calendar online.

What should be the handy tips one needs to keep in mind while printing calendars to spread one ’s brand image? Here is an overview of these:

  1. Theme
    Firstly one has to decide on the theme of the calendar. The overall layout should be relevant as well as attractive. It should go along with the brand image, while making it pleasant for the customers. Feedback from colleagues can be helpful in this regard. One can accordingly decide the number of pages for the calendar, i.e. it can be one month on each page, or quarterly with 3 months in a page or even a single page calendar with 12 months in a page. However, it is preferred as well as advised that business associates choose a 12 page calendar, which would help to convey their messages in a better way with variety features and not appear monotonous.
  2. Using images properly
    Calendar printing online can provide one the option to customize and make a choice among a range of design features and use high quality images. An online printer can be helpful in this regard in suggesting proper use of images according to the theme and brand. Too many images can create a cluttered appearance; here some advice can be sought from expert online printers.
  3. Brand portfolio
    Since the ultimate motive is to promote one ’s brand, the calendar can be used as a portfolio. So if you are planning calendars printing for 2016, it is the perfect opportunity to showcase your range of products or services you offer. Here the images used in the calendar can be wisely chosen for advertising of your goods and at the same time you can also include upcoming events, offers and sales, which would help in promoting the brand.
  4. Promoting Brand logo
    Every page of the calendar should include the image of brand logo. However, it should not be over the top but subtly and skilfully included in each page of the calendar. Here the online printer can provide many solutions for the perfect design. A catchy message can also be incorporated to match the theme for each month and make it fun and appealing for the customer.
  5. Functionality
    Whatever style or design is adopted for the calendar, it should always be kept in mind that the calendar remains functional while appearing unique. Ultimately it should serve the purpose, which is providing a clear and easy view of the date while providing a pleasant view.

In India, many online printing services have come up recently. So getting your calendar printing in India is easy and hassle free. However, it is best to select your printing service provider after checking quality and service.

Monday, 14 December 2015

Top 5 Benefits of printing customised diaries for your company

Companies and business firms have a grand opportunity to reconnect with their clients in the year end by planning to print customized diaries for them.If you are looking forward to promote your brand and presenting it to your clients on a daily basis, then these personalized diaries are one of the best ways to do it. Nowadays, you can get multitude of printing options from online printers and can opt to print diary.

So what are the pros of using diaries as a promotional feature? There are plenty, let us see the top five advantages:


  1. It is useful
    A diary is a useful item. Your customer will use it for the entire year and in the process, be exposed to your brand on a regular basis. Your brand image will be visible to them every time they use the diary for taking down notes, appointments, etc or taking a peek into their scheduled events, holidays and others.
  2. Better customer connection
    The significant part is that the personalised diary is more effective than other promotional advertisements. Printed ads, pamphlets can be disposed and ads on TV can be ignored. For diaries, a person will attend to it since it has a utility and this will help you to connect them with your brand.
  3. Creates a lasting impression
    An aesthetically or creatively designed diary incorporating the theme of your company is great in leaving a lasting impression on the client. After all, the aim of any such strategy is to make a pleasant connection with your customers and showcase your brand. An online printer can provide wide scope to choose a proper design for such purpose. Currently it is easy to print personalized diary online in India with experienced and expert online printing services.
  4. Physical feel and promotes loyalty
    Many among us appreciate tangible forms of brand promotions with a pleasing look and feel.Customised diaries specially serve this purpose. Adding to this, the usefulness of the diaries makes them a valued asset which your customers would keep with themselves and at the same time their loyalty to your company will enhance.
  5. Creates a sense of reward
    Diaries gifted to your customers will make them happy as they will receive it as a reward. Everybody loves receiving free gifts and offers, and gifting diaries to them will definitely please them.

So we can see that it is quite sensible to use customized diaries to boost your company’s publicity and it is also an effective marketing strategy. Expert online printers can leverage your plans to reach out to your clients in the best possible way in this regard. Printing customized diary in India has got easier, faster and better with printers!